Cloud Cosell GTM

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Cloud Cosell Marketing Ready Assessment

TAKE THE ASSESSMENT

Thank you for taking the time to take Cloud Cosell Marketing assessment. There are 6 distinct areas that will help with demand gen with Hyperscalers. This assessment will create a baseline of your current status in these areas and the feedback we provide will help you make informed decisions on where to invest your resources to grow your business.

1 Business
Profile

2 Current
Business State

3 Future
Business State

4 Customer
Profile

5 Cosell Marketing
Assessment

6 Overall
Sentiment

7 Download
Report

Business Name*

Your Name*

Phone Number*

Your Role*

Email Address*

Password* (sign in password)

Re-Enter Password*

Company Phone Number

Address*

Address Line 2

Country*

State*

City*

Postal / Zip Code*

Linkedin URL

Website*

Number of Employees*

Select the community association. (Select all that apply)*

BCPA

IAMCP

Women in Cloud

WIT Network

Others

Cloud Hyperscaler Program*

Microsoft Partner Program

Google Partner Program

AWS Partner Program

Salesforce Partner Program

Redhat Partner Program

Alibaba Partner Program

IBM Partner Program

Other

Select the Industry you serve* (list top 3)

Retail & Consumer Goods

Travel & Transport

Financial Services (Banking, Capital Markets, Insurance)

Insurance

Communications & Media (Media & Entertainment, Telecommunications)

Energy

Automotive

Defense and Intelligence

Manufacturing (Discrete Manufacturing, Process Manufacturing)

Power & Utilities

Process Manufacturing & Resources

Oil, Gas & Mining

Government (Public Safety, Public Finance, Critical Insfrastructure, Public Health and Social Services)

Public Safety & National Security

Education (Primary & Secondary, Higher Education, Libraries and Musuems)

Technology

Healthcare (Health Payor, Health Provider, Life Sciences)

Other

What is your solution name?*

Is your solution cosell ready?*

Yes

What pricing model do you offer for your solution?*

Usage Based (Trial/Monthly/Annual)

Consultation

Resell

Free

30 Day Trials

Services Based

Cosell Revenue Estimates: Do you have an estimate of your target cosell revenues annually?*

Less than $10,000

$10,001- $50,000

$50,001 - $250,000

$250,001 - $1,000,000

$1,000,000+

What are the top challenges in cosell marketing with Cloud Hyperscalers?*

Unable to articulate value

Expensive

Time Consuming

Don't Know How

Don't have a big marketing team

Complex Navigation

Choices Overload

Grabbing their Attention

Don't know how to get started

Unable to secure executive buyin

Others

What is your estimated total annual marketing spend?*

Less than $10,000

$10,001- $50,000

$50,001 - $250,000

$250,001 - $1,000,000

$1,000,000+

What is your estimated annual cosell marketing spend?*

Less than $10,000

$10,001- $20,000

$20,001 - $50,000

$50,001 - $100,000

$100,001+

What cobranded content do you already have in place your cosell solution?*

Messaging Document

Customer Flyer

Customer Powerpoint

Technical Reference Document

Landing Page

Marketplace Listing Content

Customer Case Study

Seller Playbook

Nurture Campaign

Social Media Promo

Battle Card

Seller FAQ

Privacy Page

Other

None

What digital channels do you leverage to execute your cosell marketing activities?*

Omni Channels

Social Media (LinkedIn, Twitter etc.)

SEO

Advertising

Video

Digital Events

Blogs

Others

How would partnering with Cloud Hyperscalers impact Your Business Growth?*

Increase Brand Awareness

Accelerate Demand Generation

Increase Lead Generation

Establish Market Authority

Drive More Customer Acquisition

Educate Customers

Increase Revenue

Win New Markets

Save Marketing Costs

Showcased As Case Studies

Increase Sellers Interest

Other

Which Cloud Hyperscaler would you want to establish cosell marketing relationship?*

Microsoft Partner Program

Google Partner Program

AWS Partner Program

Salesforce Partner Program

Redhat Partner Program

Alibaba Partner Program

IBM Partner Program

Other

What investment can you allocate to achieve the future desired state?*

Less than $10,000

$10,001- $20,000

$20,001 - $50,000

$50,001 - $100,000

$100,001+

What resources are available who can contribute to cosell marketing program?*

Program Manager

Event Manager

Campaign Manager

Sales Enablement Manager

Content Management

What is the average size of your customer?*

Do you get customer requests for cloud and mobile based solutions?*

Yes

What jobs are your customer hiring your cloud cosell solution to do? For example: marketing automation, operations optimizations, analytics, data management etc.)

What percentage of your customers are currently using cloud cosell ready solutions?*

What percentage of your customers do you anticipate to use your cloud cosell ready solutions?*

What is the mode of purchasing your cloud cosell solution?*

Directly via Our Website

RFP Process

SI or Reseller

SOW

Other

Cloud Marketplaces

Cosell
Solution

Cloud
Marketplaces

Cobranded
Content
Management

Cobranded
Campaign
Marketing

Cosell
Events

Cosell
Sales
Engagement

1.Business Direction : Have you currently established business direction to make your cloud/AI solution cosell ready?

No
Yes. We have a preliminary business direction
Yes. We have an established a strategic plan in place

2. Strategic Go-To-Market Plan : Do you have a strategic plan and execution process to implement cosell GTM efforts? A Strategic Plan includes : Stronger Together Business Plan, Cosell marketing plan, Resource Plan and Sales Enablement Incentives

None
We have a framework and working towards stronger together cosell GTM plan
We have an established process to implement cosell GTM plan within our organization

3. Cosell Ready Solution Maturity : Do you have experience in building and managing cosell ready solution?

Reactive: Reacts to market and responds with innovation on an adhoc basis
Active: Helps to shape the market and leverages innovation with a degree of structure and intentionality
Proactive: Drives and creates the market. Innovation is systematic in the organization's process

4. Solution Value proposition: Do you currently have differentiated solution value proposition developed for a specific market?

No
We have a preliminary business direction
We have an established a differentiated solution value proposition for a specific market

5. Solution Pricing Model : Do you have usage based pricing models to accommodate commercial usage. (Trials, Monthly Subscriptions, Annual Subscriptions, Customer offers)

No
We have an idea but not available for commercial usage
We have robust pricing model for usage based pricing model for commercial usage

6.Solution Technical Reference Architecture: Do you currently have a cosell solution technical reference architecture?

No
We have an internal document but not available for customer usage
We have technical reference architecture available to share with customers

Please choose answer for all questions

1. Cloud Solution Listing Maturity: What stage are you currently to list your cosell solution in any Cloud Marketplaces?

None. We don't have a process and system to list our solutions on cloud marketplaces
Planned. Scrambling to create all necessary assets to list our solutions on cloud marketplaces.
Managed Process: Implemented a structured process and resources to list our solution on cloud marketplaces. Part of our sales route to market strategy

2. Contact Me Offer: Do you currently have contact me offer for your cosell solution or services in any cloud marketplaces

Not yet
Yes. We are in process of setting up our contact me offer
Yes. We currently have contact me offer on the cloud marketplace

3. Transactable Offer : Do you currently have transactable offer for your cosell solution or service in any cloud marketplaces

Not yet
Yes. We are in process of setting up our transactable solution offer
Yes. We currently have transactable solution offer on the cloud marketplace

4. Private Offer : Do you currently offer private offer for your cosell solution or service in any cloud marketplaces

Not yet
Yes. We are in process of setting up our private offer
Yes. We currently have private offers but no customers transacted Yes. We currently have private offers and customers are transacting

5. Cosell Status: Has your solution secured "cosell" status in any Cloud Marketplaces?

Not yet
Yes. We are in process of securing "cosell" ready status
Yes. We currently have "cosell" ready status
Yes. We currently have "cosell" ready status and sellers are incentivised to sell

6. CRM Integration: Does your solution listing on marketplaces use CRM integrations to capture leads?

Not yet
Yes. We are in process of setting up CRM integration using recommended tools communicated by Cloud Marketplaces
Yes. We have leads coming from our marketplace solution listing and is integrated into our CRM system

7. Customer Leads: Have you generated customer leads for your cosell solution in any cloud marketplaces?

No. We have not received any cosell leads from the marketplaces
Yes. We have got some leads
Yes. We have converted leads to paying customers
Yes. We have consistent process of generating leads that convert into paying customers

Please choose answer for all questions

1. Cobranded Customer Content Development Maturity: What stage are you currently in developing cobranded content for awareness, demand generation and lead generation activities?

Adhoc: Create content as requested by different teams. Minimal planning and structure, frequent fire fighting
Reactive: Content scattered across many systems and poorly managed. Customer engagement is uneven hence unpredictable awareness, demand generation and lead generation
Managed: Content organized and up to date. Marketing team have defined cosell content development processes Data Driven: Leverage data to measure cosell content effectiveness. Focus on awareness, demand generation and lead generation is measured against industry norms Optimized: Closed loop systems are used to measure cosell content effectiveness. Industry Leading results for awareness, demand generation, lead generation, deal conversion and velocity

2. Cobranded Ready Content: What cobranded content for cosell do you currently have ?

Not Available: We don't have co branded content for cosell in place
Standard: We have a standard cobranded customer ready content available for cosell. This includes: Customer Flyer, Deck, Case Study, Technical Reference
Dedicated: We have a dedicated & customized cobranded customer ready content for cosell available. This includes: Customer Flyer, Deck, Case Study, Technical Reference, Battle Card, Landing page, Customer Offer

3. Cosell Messaging Framework: Have you developed cosell messaging framework for developing cobranded content for your solutions?

No. We have not invested in building messaging framework
Yes but we don't update regularly
Yes and we update it regularly and also use for all our marketing activities

4. Cosell event marketing content: Do you have cosell event marketing content to execute demand generation? Example: landing page, social media and email content, speaker list, flyers, case studies etc.)

No. We have not invested in cosell events
Yes but we don't have a comprehensive cosell event marketing content for demand generation
Yes and we have a comprehensive cosell event marketing content for demand generation

5. Campaign marketing content : Do you have campaign marketing content for executing cosell lead generation? (Example: landing page, lead captures, email, social etc.)

No. We have not invested in cosell campaigns for lead generation
Yes but we don't have a comprehensive cosell campaign marketing content for lead generation
Yes and we have a comprehensive cosell campaign marketing content for lead generation

6. Sales Enablement content: Do you have campaign marketing content to engage leads to become customers? (sales scripts, palybook, battle cards, offers etc.)

No. We have not invested in cosell sales enablement content to convert leads to customers
Yes but we don't have a comprehensive cosell sales enablement content to convert leads to customers
Yes and we have a comprehensive cosell sales enablement content to convert leads to customers

Please choose answer for all questions

1. Cosell Campaign Marketing Maturity : What stage are you currently for cosell customer demand and lead generation?

Point In Time, Single Channel Campaigns: Constant scrambling to respond to customer needs. Lot of inefficiences in process and execution
Personalized, Automated Campaigns: Single Channel Focused. Gain Momentum internally, Ability to measure and analyze campaign performance
Scalable and Strategic Engagement: Oganization and processes are aligned to support targeting and personalization. Mature reporting includes campaign performance and attribution of revenue to cosell marketing campaigns Lifelong Relationships across Multiple Channels: Strategic planning occurs across the organization. 1:1 communications across customer lifecycle. Listening to customer needs and desires. Clear understanding of campaign objectives and outcomes across the organization

2. Cosell Nurture Campaign : What plans do you currently have with your customers to nurture them to trials? Examples include : Events to Trials, Campaign to Trials

Not Available: We don't have "Event to Trials" Nuture campaign in place to execute after cosell events
Standard: We have a standard "Event to Trials" Nuture campaign in place to execute after cosell events
Dedicated: We have a dedicated & customized "Event to Trials" Nuture campaign for each cosell solution to execute after cosell events

3. Analytics : Do you use analytics to manage your sales and marketing campaigns

We use excel spreadsheets for insights
We use Excel and CRM tools to manage our sales and marketing campaigns
We use webbased automated and sophesticated analytics to track and implement sales and marketing campaigns

Please choose answer for all questions

1. Industry Events Participation Maturity : What stage are you in to participate in industry events?

Basic: Attend event as an attendee
Speaker: Participate as speaker and attend as an attendee
Sponsor: Sponsor sessions, participate as speaker and attend as an attendee
Strategic Sponsorship: Premium Sponsorship, Showcase as Top Sponsors, Participate as Speaker, Host Executive Meetings, Run Demand Generation sessions

2. Industry Events Participation Outcomes : What outcomes do you typically realize when participating in industry events?

Brand Awareness
Demand Generation
Strategic Outcomes: Establish Brand Authority, Lead Generation, Joint Product Launches, Cobranded content

3.CoSell Events Maturity: What stage are you currently in for cosell events?

Adhoc: Whole focus on customer lead acquisition and only executed when demanded. Very inefficient event hosting process
Managed: cosell events are focused on launches and demand generation. Budget and resources are allocated as needed. No strong systems in place
Strategic: Cosell event marketing is strategic to stronger together cosell plan. Resources, systems and budget are allocated for end to end event journey: Awareness, Launches, Demand Gen, Lead Generations

4. Cosell Event Automation: Do you use cosell marketing systems to manage all your cosell events?

We use excel spreadsheets to manage cosell events
We use multiple systems to manage our event marketing
We use webbased automated and sophesticated event planning and communications hub to plan, track and communicate cosell events

5. Analytics : Do you use analytics to manage your cosell event marketing campaigns?

We use excel spreadsheets for insights
We use Excel and CRM tools for manage our event marketing campaigns
We use webbased automated and sophesticated analytics to track and implement event marketing campaigns

Please choose answer for all questions

1. Sales Enablement Maturity: What stage are you currently in for joint cosell sales enablement?

Adhoc: Whole focus on customer acquisition. Minimal planning and structure, frequent fire fighting
Reactive: Content scattered across many systems and poorly managed. Customer engagement is uneven. Onboarding is extremely slow, turnover is high and attaintment is low
Managed: Content organized and upto date. Reps have defined onboarding and training processes
Data Driven: Leverage data to measure content and training effectiveness. Attaintment, onboarding time, deal conversion and velocity is measured against industry norms
Optimized: Closed loop systems used to measure content and training effectiveness. Industry Leading results for attaintment, onboarding time, deal conversion and velocity

2. Cosell Seller Readiness : How does your company drive cosell seller readiness?

Adhoc: We develop onboarding, training and cosell content as needed for our sellers
Standard: Onboarding and Training: We have cosell sales onboarding and training for our sellers
Dedicated: We have a dedicated platform/website to help sellers to continuous learn, connect and accelerate cosell deals

3. Seller Incentives and Accelerators: Do you have system in place to incent sellers (internal and external) ?

Recognition: Recognize sellers with experiental rewards program
Incentives: Standard sales incentives
Accelerators: Established dedicated sales accelerators and incentives for sellers

4. Sales Enablement Content Effectiveness: Do you have systematic evaluation of usage and performance of the cosell sales enablement content?

No, we do not trace any analytics to measure cosell sales enablement content
Yes, content is adopted during product launches and events. We ensure content is Fresh, easy to find, provide necessary collaterals
Strategic, Content is updated on regular based. Sellers use this content regularly. We ensure content is Fresh, easy to find, provide necessary collaterals

Please choose answer for all questions

What does Cosell Marketing Mean for You?*

Now that you have taken the questionnaire and learned about what it takes to be cosell marketing ready, How do you feel?*

Excited

Happy

Optimistic

Confident

Responsive

Challenged

Overwhelmed

Other

Share the top business challenges you anticipate when tranforming to cosell marketing strategies and processes for your business:*

Share the top business goals you want to accomplish by becoming a cloud cosell marketing ready business:*

What types of assistance will help you accelerate your cosell marketing efforts?*

Consultative Services

Access to expert marketing agencies

Secure cosell investment from Cloud Hyperscaler

Execution Support of Cosell Activities

Share Best Practices

Would you be interested to learn about Meylah's Cosell Marketing Program to accelerate your marketing efforts?*

Yes

CONGRATULATIONS!

You have successfully completed Cloud Cosell Marketing Assessment!

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